Are your sales people struggling to develop business and cultivate relationships? These resources will help your reps how to ask for business, look for creative solutions, listen attentively, and close the deal. As a sales person whose job is to sell a commodity or a product, you need to possess excellent communication skills. If you don’t you may struggle to develop business and cultivate relationships. In the era of wholesale shopping and now, in the day and age of online shopping, your marketing plan and overall outlook on marketing needs to be one aspect of your selling strategy. In addition, the most important things are the way you communicate and the way you showcase the product you’re trying to sell.